Emery’s StrategyGrip
It's the tool that tells you your strategy is already broken before your results show it
Make the strategy explicit
Every strategy rests on assumptions: about the market, competitors, customer behaviour, internal capacity, timing and execution. Most teams never write those assumptions down clearly. Parts of the strategy sit in a PowerPoint, parts in the budget, parts in initiative plans, and the rest in people's heads. That can work for a while, especially when the work is still fresh and the leadership team is close to it. Over time, the logic starts to blur. People remember the headline, but not the reasoning underneath it.
StrategyGrip is built first to solve that problem. It makes the strategy explicit: what the company is trying to do, what choices it has made, what those choices depend on, what initiatives are meant to deliver them, and how they are expected to create value. It turns a partial, scattered strategy into one inspectable logic. The plan can still look fine long after one of the assumptions under it has died.
Catching drift early
Markets move. Competitors react. Projects slip. Capacity turns out to be thinner than expected. New facts arrive, but the plan often remains untouched. In many companies, strategy is still treated as an event: an offsite, a board session, an annual cycle. Then the organisation drops back into operations, while the assumptions underneath the strategy quietly go stale. Strategy has started to drift.
StrategyGrip is built to solve that problem too. It keeps the strategic logic current by making assumptions visible and flagging when they no longer hold. It shows where execution is supporting the plan, where reality is diverging from it, and where leadership needs to make a choice before drift hardens into failure. This is not about replacing judgment with software, and not about adding another reporting layer. The point is simpler. Strategy should be clear enough to inspect, explicit enough to challenge, and live enough to update when the world changes.