Since we started last year, we have completed more than 30 projects — well beyond what we expected. In this newsletter, you'll find the type of clients and the kind of work we are doing.
Along the way, AI has rapidly reshaped how strategy actually gets done: not just the tools, but the process itself. In this edition we share three practical ways you can use AI to make better, faster and easier strategic decisions right now.
Also in this edition:
Snapshot of a recent engagement: structuring an acquisition decision for a PE-owned manufacturer
Community member spotlight on Mariëtte Hamer
We hope you enjoy the update. As always, feel free to reach out if you would like to exchange thoughts.
Warm regards,
Vincent, Remco & Wouter
By the numbers
Our work in H1 2026
People often ask us what kind of work we do, so we like to share the data. Here is what the first half of 2026 actually looked like — what we did, and for whom.
Strategy Tip #28
Use AI in three simple ways to create better strategies right now
Everyone in strategy talks about AI these days. But most people limit themselves to chatting, and a few use tools such as Claude for Excel and PowerPoint. The benefits of AI on strategy go a lot further. Already today you can re-engineer your strategy process to make decisions better, faster and easier.
Better decisions
You can start by building AI agents that find and summarise data across many sources. But, to paraphrase Immanuel Kant, "Insight = Data + Logic". You must always decide yourself what insights you really need and what the results really mean. It helps to introduce your agents to key strategic concepts — and to keep them away from fashions.
Faster decisions
With data abundance, strategy can become a real-time rather than an episodic process. The trick is to list the assumptions behind your strategic choices, identify indicators, and build an AI agent that tracks them. Convene your team when something is up, run the analyses, adjust your choices, and inform your agent accordingly.
Easier decisions
Most companies still share knowledge through documents, with few people knowing where the latest version lives. With AI, you can now build a lightweight website instead. Emery is using such portals for the implementation of Value Creation Plans at PE portfolio companies — bringing facts, choices and actions together, and keeping stakeholders aligned on priorities and decisions.
Want to discuss what this could look like for your strategy process? Contact us →
Recent engagement
Should we buy a peer? Structuring an acquisition decision for a PE-owned manufacturer
The Challenge
A PE-owned manufacturer faced a high-stakes decision: acquire an industry peer of comparable size, or walk away. They required a structured basis on which to make the call.
The Team
One independent consultant with a Booz background, experienced in M&A and value creation plans.
Our Approach
Specialist advisors were already engaged on legal, finance, IT and tax. Management wanted something different: a single trusted advisor close to them, not a large commercial due-diligence team at distance. The Emery consultant connected the dots across the workstreams, organised the strategic case, stress-tested assumptions, and laid out the financial and operational implications of each path. A weekly, agile reporting rhythm kept leadership aligned as new information emerged.
The Results
A confident decision to enter the bid, supported by structured insight into every EBITDA driver and headwind in the target, and direct input into the acquisition price determination.
Community members
In the spotlight: Mariëtte Hamer
When executives need senior guidance on complex issues of culture, leadership and organisational health, Mariëtte is Emery's natural go-to person. With degrees in law and business and experience at BCG, she brings analytical weight to cultural and organisational questions. She works credibly with boards and executive teams, while addressing the human dynamics that determine whether change actually works.
Want to know more about how we can help you and your organisation? Don't hesitate to contact us via www.emery.group, +31 85 760 77 80 or contact@emery.group.
